NSSF Rolls out Financial Literacy and Savings Campaign for Kampala Market Vendors
Monday, May 12 2025 11:13 am
By Christine Kasemiire, Public Relations Officer Follow on LinkedIn
The National Social Security Fund (NSSF) in February rolled out a three-month campaign to promote financial literacy and foster a savings culture among vendors in Kampala’s government markets.
Through this effort, NSSF aims to enrol informal sector workers into its recently launched Smartlife Flexi Voluntary Savings Plan, ensuring financial security among market vendors.
Speaking at the launch event held at St. Balikuddembe (Owino) Market in Kampala which hosts about 40,000 vendors, Rebekah Kabugo-Mugisha, NSSF’s Senior Manager for Partnerships and Business Development said that the initiative aims to integrate market vendors into the social security system, ensuring they have savings to address their short and medium-term needs.
“Currently, NSSF has about 2.3 million members majority represent the formal sector. With the amendment of the NSSF Act and the gazetting of the Voluntary Contributions and Benefits Regulations in November last year, NSSF has now been empowered to extend social security and make it accessible to all Ugandans. To achieve this, we must go to the grassroots, where the people work and stay. NSSF is going everywhere, because we believe every Ugandan deserves to enjoy the peace of a financially stable future,” Kabugo said.
The market outreaches, Kabugo added, further demonstrate NSSF’s commitment to achieving its vision of securing the financial future of 15 million Ugandans, with emphasis on the informal sector.
Improving savings culture in markets
In her remarks at the launch, Deputy Presidential Advisor on Markets, Winnie Twine, commended NSSF for aligning with the government’s goal of fostering a savings culture for financial freedom in Uganda.
“The government has introduced numerous initiatives, such as the Parish Development Model, Youth support programs, but minimal impact is registered because people lack financial discipline and fail to save. Therefore, an initiative such as Smartlife Flexi supports the government’s interventions because it encourages savings,” she said, encouraging the vendors to enrol for Smartlife Flexi.
Ronald Mutebi, the Market Master responsible for overseeing the administration of the markets at Kampala Capital City Authority (KCCA), welcomed the initiative, noting that the market vendors have consistently been cheated out of their savings through unregulated merry-go-rounds and informal savings groups.
He urged the market vendors to enrol for Smartlife Flexi, a safe and profitable investment.
The campaign launch followed the recent unveiling of Smartlife Flexi, NSSF’s voluntary savings plan developed to expand social security coverage throughout the country by providing a flexible, convenient and competitive product for all Ugandans.
